Current Themes in Business Dissertation Example | Topics and Well Written Essays - 750 words

contemporary Themes in Business - Dissertation ExamplePublic relations is also another most-valuable purview of well-disposed media for firms. Firms that are smart cope how to use social media to make sure that they are commensurate to create a positive public image that the customers can relate to. This is actually very important because as Ernest (2011) says, it will not matter whether a firm actively uses social media or, not, the firms will be affected by the issue, negative if it does not have a proper social media strategy in place.As has already been identified, social media can offer the firm with feedback from customers, whether positive or negative. Social media today is the beaver way for any firm to measure the temperature out there in the market and therefore know how to react to the issues in the market. The objective of this research is to identify the ways in which the social media is effective with respect to affecting business and to identify how business ca n use social media to advance their interest, serve their customers in a better way and inverse their profits. It will seek to identify the ways in which the ultramodern business, big or small can benefit from the social media while at the same duration, taming the negatives of the social media. In this regard, it will seek to identify both the opportunities and the threats that the social media platforms provide the modern business and so identify the ways in which the business can take advantage of those opportunities and at the same time neutralize the threats.